Started with a minimal capital of 3 lakhs, Chai Sutta Bar (CSB as we say) has a turnover of more than 100 crores. It has 400 franchise outlets spread across India and abroad including Dubai, Muscat and Nepal.
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Today we will let you know about Chai Sutta Bar and elements of business that have helped them achieve this feat. Till today, Chai Sutta Bar is a bootstrapped business. Bootstrapped means they haven't taken any loans or external investments to fund their business.
Product Range: Initially they kept adding new products to the inventory and made it to 200 products. This is a common mistake that most early age investors do. Menu design should focus on how we can maximize no of products with less raw materials, less resources and same SOP with little modifications. They learnt it the hard way and now they serve only 21 products.
Initial Team: The initial team structure should align with your vision. Not only the team should give 200% efforts plus can provide you morale support in case you are down. Anubhav always had the vision to create an Indian tea franchise to serve the world.
Reinvestment into business You should be able to figure out how much do you need to re-invest from profits. The difference between expense , investment and return on investment should be clear enough for long-term benefits and growth.
Competition: Competition is always good for businesses and society as well. It restricts monopoly, pushes you to put more efforts, be innovative and creative enough to outperform competitors. We should be able to absorb the goodness from fellow competitors and learn daily to be ahead.
Fun-fact: Anubhav doesn't like neither drinks tea himself. But how does it matter. He says "Sell what people love to have, not what you like or love".
That's all for today. We will be getting you more blogs on entrepreneurs, their fascinating stories ans what should we learn from them.
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ReplyDelete"Sell what people love to have, not what you like or love" - Inspired from these words, bro your blog is amazing keep it up.
ReplyDeleteThanks Aravindh! Keep reading📚
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