Started with a minimal capital of 3 lakhs, Chai Sutta Bar (CSB as we say) has a turnover of more than 100 crores. It has 400 franchise outlets spread across India and abroad including Dubai, Muscat and Nepal. Welcome to ShekharArena! Today we will let you know about Chai Sutta Bar and elements of business that have helped them achieve this feat. Till today, Chai Sutta Bar is a bootstrapped business. Bootstrapped means they haven't taken any loans or external investments to fund their business. Product Range: Initially they kept adding new products to the inventory and made it to 200 products. This is a common mistake that most early age investors do. Menu design should focus on how we can maximize no of products with less raw materials, less resources and same SOP with little modifications. They learnt it the hard way and now they serve only 21 products. Initial Team: The initial team structure should align with your vision. Not only the team should give 200% efforts plus can prov...
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